Back To Basics: Red Lobster Revamps Food Menu, Will Serve More Seafood Dishes
On Monday, Red Lobster announced that it will revamp its menu once again to remove non-seafood dishes. Initially, Red Lobster’s previous owners Darden Restaurants added dishes such as the Spicy Tortilla Soup and Wood-Grilled Pork Chop in order to boost sales to appeal to consumers who don’t eat seafood.
In a phone interview, the restaurant chain’s president Salli Setta noted: “At the end of the day, we believe that seafood is really why people come to Red Lobster.” Therefore, the new Red Lobster menu will have more photos of menu items and four of the new menu items will include lobster. The restaurant will also increase the amount of shrimp in their clientele’s favorite “Ultimate Feast” platter by 50 percent, reports the Associated Press. With more shrimp comes a higher price: $26.99.
Over the past year, we have reported on the Red Lobster restaurant chain and its financial struggles. These menu changes come after Red Lobster was sold to Golden Gate Capital, this past summer. Their former parent company, Darden, sold Red Lobster for $2.1 billion after its increasingly declining sales. “Darden Restaurants will get $1.6 billion after taxes in the deal. A billion of that will be used for debt,” said Buzzfeed.
Red Lobster’s CEO Kim Lopdrup says the business’s steep discounting offset its fiscal advantages. The chain restaurant will also begin to change its food presentation in order to win back consumers who have opted to eat at other chains that serve high quality food at a lower cost.
Will you be trying Red Lobster’s new menu anytime soon?