Career Reset: Tips For Marketing Yourself As A Professional Speaker
Welcome to our weekly column, Reset. Written by Karen Taylor Bass, this column, published each Tuesday, is about life lessons learned and mastered mentally, spiritually, and physically and how they contribute to a successful life and career.
Can you believe that 2014 is almost over? However there is still time to get purposeful and roar into 2015 with a plan of attack. Actually, now is the best time to start planning for a more productive, passionate and lucrative 2015. Have you ever thought of getting paid for all the professional advice you dish out to professional colleagues, family and friends? #RESET
Regardless of what your job is, there is no better way to cement your expertise than to become a professional speaker. A professional speaker is personable, authentic, and relatable while connecting with their audience, sharing their skills and showcasing their expertise on a subject matter. Is that you? Think about your message, your talents and how you can start taking baby steps to become a speaker. Master your voice by volunteering at events to empower others and sharing information. School boards, PTA meetings, civic organizations and local colleges are exceptional places to start. Most places in the beginning might not have a budget to pay you. But if you’re thirsty for the chance to share your knowledge, starting by speaking for free will offer you exposure and an audience for your brand.
A professional speaker can make anywhere from $2,500 (just beginning) to $50,000 (rock-star status) per speech. “One becomes a professional expert speaker when they create content with outstanding platform skills (connecting with the audience),” says Norma Hollis, a professional speaker strategist and founder of the Global Authenticity Movement. To be a successful speaker, Hollis says you have to know and be comfortable with your authentic voice, and always deliver good and memorable content.
Becoming an expert speaker is a strategic opportunity to enhance your brand. Each time you connect with your audience will ultimately elevate your persona and provide free advertising via impressions to a wider audience. “It provides one with more exposure, additional revenue, and an opportunity to showcase their magic by taking a boring topic and transforming it into one of extreme engagement,” says Hollis.
Expert status as a speaker does not happen overnight. Hollis’ company offers training services and workshops for speakers; message development coaching; and marketing services to assist clients with securing paid bookings for their respective topics and passions. Keep in mind that a legitimate speakers agency will charge an upfront fee for their services. Most agencies will ask you to pay a monthly retainer and an agreed commission for confirmed speaking engagements.
Norma Hollis’ Tips To Becoming An Expert Speaker:
-Know your message
-Practice your message repeatedly
-Believe your message
– Tap into your experience, expertise, and passion
– Know and be your authentic self at all time
– Listen to your inner voice
– Be clear on your values
– Use your experience to motivate others
– Treat yourself as a brand and negotiate wisely
– Create a professional press kit to market your message and expertise
Karen Taylor Bass’ Reset: Stop giving away your expertise for free. You are an expert in your field and it’s time to leverage your brand, capitalize off your passion, power and noggin. Lets get uncomfortable. #RESET