By Khadija Allen
Bravada Muscle Flex Inc. endorsed Mel B. as the Creative Director and Trend Setting Coordinator for the brand. Mel B is famously known as one of the original members of the Spice Girls.
Her success in various acting, musicals, television, and business ventures was a deciding factor for BRAVADA CEO, Danny Alex who chose her to run the design team in creating and marketing BRAVADA’s products including apparel design and selections of BRAVADA Women’s Athletica in assisting with creative merchandise. Mel B.’s personal style accentuates a certain skill and experience that could propel the company and the women’s brand.
As reported by MarketWatch:
In joining the BRAVADA team as Creative Director, Mel B adds style, sassiness, excitement and a highly qualified set of skills and experiences as an international entertainer and business woman to propel the BRAVADA brand globally. As one of North America’s most innovative women’s apparel and fitness retailers, BRAVADA merges sassy & Hot with high performance and functionality in its products, a style that is very complimentary to Mel B’s.
In addition, Mel B will provide her look and image to be incorporated into its in-store, online as well as print advertising promotions for the BRAVADA women’s apparel collection and BRAVADA Women’s Athletica retail stores. The integration of Mel B’s image into the BRAVADA women’s apparel line and retail stores shall elevate the BRAVADA brand significantly with Mel B being one of the most recognized faces and personalities internationally.
Mel B replied, “I think this is a very exciting fit for me and BRAVADA. I love what Danny and BRAVADA are doing for women. The clothes are sassy, Hot, motivating and inspiring women to be proud of who they are and to get excited about getting into a better lifestyle for themselves. I have so many creative and business ideas that can help develop the BRAVADA brand. This is a project that I am truly excited to add my experience and creativity to.”