The Trio Behind Retro Street Wear Label Sneakah Boutique Is Ready To Go Global
When consumers visit Sneakah Boutique, Nailah Wright wants them to discover “original, fresh and modern” products but also feel “the retro lifestyle.”
The online boutique retailer, founded in 2013, is owned by Wright, 29, along with partners Whitney Bryant, 25 and Ernest Freeman, 22. The New Jersey company specializes in international street wear, footwear and accessories that echo what Bryant refers to as “a skateboard life.”
In just over a year, Sneakah Boutique has found its niche in the fashion world and has already launched its exclusive Bee Dope capsule line with Cross Colours, the leading street wear brand, which was founded by Carl Jones in 1989. The collaboration will allow the two entities to put out a five-piece collection, which will all be available this fall.
As Wright, Bryant and Freeman continue to branch their brand internationally, Freeman said the company will continue to “bring about retro brand awareness.”
With Wright’s background in business, sales, media, photography and film; Freeman’s expertise in finance and investment; and Bryant’s experience in the entertainment and fashion fields, the partners feel they have what it takes to make Sneakah Boutique the future of retro.
MN: How did the three of you come together to launch Sneakah Boutique?
Wright: The Sneakah Boutique concept came around in the summer of 2013. I was working for a Fortune 250 company and I’ve always liked fashion and art and I wanted to come out with a retro-style sneaker store. So one day when I was driving home, I came up with an idea and a concept and I brought it to Whitney and Ernest’s attention. They liked the business plan and the concept so we went forward with it.
MN: In just over a year, you have taken great strides in the street wear industry. How have you maintained your focus?
Bryant: Everything goes hand in hand and I think how we are branding, how we are doing our marketing plays a big part in success. For us, there has been this driving force behind how we have been able to make our presence known and how we have chosen to brand ourselves and that is what is behind some of the creative alliances that we are making. We were able to pigeon-hole and target the industry that we wanted and we went after it aggressively.