The NFL is already thinking about the next Super Bowl and, most importantly for those of us who don’t really care about football, who’s going to play the halftime show. The shortlist for next year includes Coldplay, Rihanna and Katy Perry. One thing though: If they want to play one of the biggest shows of the year, they’re going to have to pay for it.
Word is the NFL has asked those acts that they’ve contacted to perform to kick in some money to the league, though there’s no word on how much they asked for and no confirmation from the league about any negotiations. A spokesperson for the NFL specifically told The Wall Street Journal that when they have something to announce, “we’ll announce it.” The show doesn’t take place until February 1, 2015, so there’s plenty of time.
The newspaper says the acts who were told about the new plan gave it a “chilly” reception, which probably explains how it got out to the newspapers. From the NFL’s perspective, the show typically costs millions to put on and it gets tons of publicity for both the NFL and the act that performs. Last year for Bruno Mars and the Red Hot Chili Peppers, 115.3 million people tuned in. There’s also a “temporary bump,” the newspaper says, in album sales. And it could lend a hand for concert ticket sales.
However, from the act’s point of view, they know that they add cache to the event and attract viewers who, as we said, aren’t really that interested in the game. The halftime show generates talk on social media and becomes one of the talked-about highlights in the day following the big game.
Not to mention the acts they’ve narrowed it down to have enough fans on their own. Unlike the advertisers who are willing to shell out millions for a 30-second spot, Rihanna, Coldplay, and Katy Perry can — and do — generate millions on their own. Says the paper:
Ms. Perry, for example, sold 92% of the tickets to the concerts she headlined from May to July, grossing more than $36 million, according to Pollstar. Rihanna grossed $141.9 million on 90 shows around the world in 2013; Coldplay grossed $171.3 million on 67 global dates on their last tour in 2012, according to Pollstar.
As of now, there’s no word on what’s what. If we had to place a bet, we’d say that there are very few acts that would be willing to pay to headline the game and the NFL will have to back down from this request.
Your thoughts? Who would you like to see perform?