When Marriage and Business Intersect

February 11, 2011  |  

(Entrepreneur) — When Dediako Rodgers and Rachel Lowery began dating, they often spent weekends laying tile and installing windows in homes for Dediako’s real-estate renovation business. It wasn’t a typical date, but Rachel, an aspiring businessowner herself, was attracted to Dediako’s entrepreneurial spirit.  The couple married three years later in 2008. Since then, Dediako and Rachel chose to give up certain pleasures, such as traveling and pursuing hobbies, to focus on the business. “We definitely have to make sacrifices, but we still find a way to have a good time,” says Rachel, who is 28…Following the one-two punch of the housing-market collapse and the economic downturn, Dediako Rodgers saw his real-estate business plummet in 2008. “We didn’t know what the future would hold and trying to keep the business running was a drain on our finances and time,” says his wife, Rachel. The then-newlyweds quickly slashed expenses by moving out of their home into a smaller apartment and selling their two cars, which they replaced with one “economically friendly” vehicle they share.

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