— MACcosmetics (@MACcosmetics) August 4, 2014
I must admit, MAC Ruby Woo lipstick is my go-to lip color. When in doubt, I put it on. And the confidence the right red can instill in a women is amazing. It seems I am not the only one who feels this way. MAC’s Ruby Woo ($16) is America’s favorite. According to a new study by the NPD Group, MAC’s velvety red matte formula was the country’s best-selling shade of 2013.
Last year Americans spent $377 million on lipstick. In fact, lipstick sales reflect the state of the economy. “If you’re tracking the economy, start tracking women’s lips. If they’re red, plump and glossy, then you know that the economy is heading into a recession,” reports Town Hall. It was Estée Lauder chairman emeritus Leonard Lauder who first came up with the “lipstick index” to describe the spike in cosmetic sales he saw during hard economic times.
And even in hard times, women still love to buy MAC Ruby Woo, which first debuted in 1999 as part of collection with a new formula called Retro Matte, reports Yahoo. Basically, it is a mattified version of MAC’s popular Russian Red. “It immediately rose to success as the best red on the market,” says Jennifer Balbier, senior VP of global product development at MAC. “It is iconic! We sell millions of units a year. We call Ruby Woo the perfect sexy red from the runway to you.”
Women globally seem to love the color as well as such celebrities like Dita von Teese and Scarlett Johansson. Rihanna liked it so much it inspired her to do her own. “Rihanna loved Ruby Woo and wanted to work off that shade with a few tweaks to make her own personalized limited edition shade, Riri Woo,” says Balbier. And when RiRi Woo was introduced it sold out within minutes.
But while women worldwide like Ruby Woo, it wasn’t the top seller everywhere. According to the same NPD study, Lancome’s L’Absolu Rouge 06 Rose Nu came in first in the UK and Chanel Rouge Allure 104 Passion was tops in Spain. Dior Rouge Dior 999 beat all other lipstick shades in France and Italy.
Separately but related, there’s this news above that we’re just seeing. Excited?