More Than Hair And Skin Products: Shea Moisture Steps Into The Cosmetics Ring And We’re Loving It

July 28, 2014  |  

Shea Moisture can pretty much do no wrong in my opinion. From selling awesome skin products (the after shave smoothing moisturizer is my everything), to face products (their black soap problem skin facial mask has helped a sistah out), to lauded hair products (a good friend of mine can’t get enough of their bright auburn hair color) and a flurry of products for men and kids, Shea Moisture hooks everybody up. And now they’re about to be a mainstay not only in your cabinets and at your bedside, but in your purse as well, because their cosmetics line is a must-have if you haven’t already tried it.

I was sent quite a few products from Shea Moisture (many I shared with the MN team), and instantly fell in love with a little bit of everything. Where do I begin? The eyeshadows go on quite vividly, and depending upon which shade you use, they can even put a little sparkle on your lids. My personal favorites include the navy blue shade “Noemi,” and “Elsa,” a sparkly forest green that goes on soft.

Associate editor Victoria Uwumarogie wearing the “Noemi” eyeshadow and lip crayon, “Christine.”

The lip exfoliator also goes a long way for me. If I go a day without putting a chapstick or moisturizer on my mouth, my lips start to get super dry and irritated. A swipe of the exfoliator on my pout not only moisturizes, but it also helps lipsticks go on a lot smoother. And that includes lipsticks like the brand’s lip crayons. Hands down, “Christine,” a shimmering gold shade, has been a great addition to my makeup, as my new red hair has made it hard for me to find a lip color that doesn’t clash. And “Sonia,” a purple lip crayon that provides a light bit of plum to the lips, is great for a little color when you’re on the go and don’t want to cover your face with makeup.

But if you do, I recommend trying out the brand’s concealer. I’m fond of the liquid concealer in the tropea almond shade. It blends in well with my skin and dries quickly, and you can’t spot it under the light pressed powder collection from Shea Moisture. The “Madidi Mocha” is a great shade for me and handles my oily skin very well.

I could go on for days about the different products I’ve tried that I’m smitten over, but what I hope all of that says is that the cosmetics line, like all Shea Moisture products, are made with extra love and care. The shades and colors women of color have been looking for that they can’t find in the pharmacy or have to pay a grip for at Sephora and MAC are finally available through Shea Moisture, and they can be purchased at Target, with prices ranging from $4.99 to $19.99. Affordable and awesome, ladies! Whatever you need, they’ve got for you: mascaras, lip and cheek balms, eyeshadows, foundations, lip stains, pressed powders, and may I add, some pretty soft and inexpensive dual-end brush sets. So now that you know this, what are you waiting for?

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