With our sincerest apologies: pic.twitter.com/BOF43jScV0
— American Apparel (@americanapparel) July 3, 2014
Big brands have a love-hate relationship with social media. On one hand, they’re jumping aboard a great marketing opportunity — you’re directly targeting an audience while still keeping that “cool” factor with a few hashtags and Instagram memes. On the other hand, one wrong move will throw you into the receiving end of hate-tweets. “#BoycottingYou” and “#NeverBuyingYourStuff” is a company’s worst nightmare. So when a company representative says something controversial online, best believe that he or she will be fired faster than you can say “bad for business.” Unfortunately (and sometimes fortunately), a few high-profile reps got the boot for being a little too vocal on social media. Quick to cut ties with all the outrage, companies say, “It’s been real, but uh, you gotta go.” Let’s take a look at people who have gotten fired for stirring a little too much trouble on the internet.