There are plenty of consumers who wouldn’t dare drop $300 on a pair of headphones but would like to have something like them for much less. China-based Beats knock-off brands are capitalizing off of the penny-pinchers. Dr. Dre, peeved by it all, slapped a lawsuit against these counterfeit companies, TMZ reports.
According to the lawsuit, Dr. Dre claims that he’s losing not thousands, not millions, but billions of dollars because of these Chinese businesses. Bearing the famous “b” symbol on its merchandise, Beats impostors reportedly made $135 billion in revenue. And of course, Dr. Dre is livid that he didn’t get one penny from these sales.
GizChina reported that Taobao, a Chinese online market, sells Beats knock-offs for as little as 19 Yuan — or $3!
“…[T]o make up for the obvious demand of these awesome sounding and great looking DJ headphones and ear buds, local Chinese factories have started to produce their own Shanzhai [knock off] versions,” GizChina wrote.
What’s interesting about these Chinese-counterfeited Beats by Dre headphones are that the packaging, down to the actual product, are damn-near identical to the authentic brand. If you’re not careful, you could easily purchase a fake for a premium price, especially if you’re buying from eBay or any other unauthorized dealer.
Sellers are buying inexpensive knock offs from China and selling them in America at a high price for profit.
“You buy cheap from me, you sell expensive in your home country, we all make a lot of money,” said a Chinese woman owns a wholesale company selling fake Beats headphones.
Well, she’s making “a lot of money” for now. Dedicated to protecting his trademark and luxury tech label, Dre’s comin’ for these knock-off businesses. The former N.W.A member is seeking to reap all the profits from these phony companies that have made a killing under his name.