All Dried Up! Juicy Couture To Close All 100-Plus U.S. Stores
There was a time when Juicy Couture was THE line. Everyone was walking around in one of those rhinestone-bedazzled tracksuits. Now not only has the California clothing brand faded from fashion’s front pages, but it is on its way out business entirely.
Juicy will close all of its U.S. stores by the end of the month, reports Racked. According to the Juicy website, it has more than 100 stores in North America. More than 60 international stores, however, will remain in operation.
Besides the lines losing favor with trendy fashionistas, there are a number of business reasons behind the closures. “The move comes as Pamela Skaist-Levy and Gela Nash-Taylor, the brand’s two founders, are launching a new label, Pam & Gela, out of Los Angeles. Meanwhile, Authentic Brands Group struck a deal this week with shoe-making giant Steve Madden to design Juicy’s new line of women’s footwear,” reports Huffington Post.
The signs were on the wall for a while, especially after department store chain Kohl’s announced a non-exclusive deal to start selling Juicy clothes last November. Fashion insiders took this as the start of the end for the once-chic fashion brand.
At one point, Juicy Couture fashions could be found on celebrities from Jennifer Lopez to Paris Hilton. However, according to Business Insider, the company’s designs haven’t changed much. That site says Juicy Couture has since been upended by LuluLemon, a new brand of sporty, casual apparel.
Juicy changed hands in 2003 when it was sold to Liz Claiborne Inc. –- as Fifth & Pacific. At the time, the New York Times noted the company had been “built from a $200 start-up to a $51 million concern” in merely six years.
“We are a lifestyle brand and we have a weirdly large demographic, from kids to 65-year-olds,” Taylor told the Times.
It has since been sold again — last fall — to Authentic Brands Group.