When Longevity Becomes Lucrative: The Business of Long-Running TV Shows…By the Numbers
Time is money! That’s the best way to describe the “coinage” made from long-running TV shows. These are the programs that are recognizable by two or more generations; yo’ mama and yo mama’s mama have seen ’em. Look at The Simpsons, that cartoon comedy has been on since 1990 — I wouldn’t be surprised if granny stumbled upon Homer on TV and yelled, “Those yellow people are still on the air?!”
Longevity, without a doubt, is a marker of success: People love it, it’s likely a ratings juggernaut, and the network makes a coin off of it. Now, I can sit and babble on about how profitable these shows are, but how ’bout I show you instead — with facts and figures. With a focus on Black programming (after all, this is MadameNoire), let’s dive into the business of long-running TV shows… by the numbers.