Despite the numerous successful black films as of late, it is still hard for black productions to get greenlit in Hollywood, Taye Diggs said in a recent interview with the Associated Press.
According to The Best Man Holiday star, major film studios hold black film projects to an unfair set of standards. Diggs charges that studios will not proceed with black-oriented film productions unless box office numbers are favorable for other similar productions. Other films are not held up to this standard, and it’s particularly unfair to tie one black film to another when they aren’t similar.
Take Diggs’ track record, for example. Guardian Liberty Voice notes the actor was in the 1999 hit The Best Man and the 2013 sequel, The Best Man Holiday, which made about $70 million at the box office and should’ve made the decision to run with another Best Man movie an easy one. This was not the case. Instead of looking at box-office results from the second installment, film studios are comparing it to films in theaters now that are totally unrelated, such as Think Like A Man Too, before agreeing to make a third Best Man installment. The only connection between films like Think Like A Man Too and the Best Man films is that they star black actors.
Diggs, who is now starring in the new TNT series Murder In The First (he talked about that show with Hoda and Kathie Lee on Monday), says that film studios find black films too risky, even though they have proven success.
Logically, black films should be judged on their own, individual merit. But they have also shown they are revenue generating. There were 48 “black films” released theatrically in 2013 (48 out of 669 total films), according to calculations by Indie Wire. The top grossing black film domestically was Lee Daniels’ The Butler at $116 million. In fact, it was the only black film to gross over $100 million last year. “And total box office (domestic) for all 48 black films is around $670 million, or about 6.2 percent of the total 2013 box office for all films ($10.8 billion),” reports Indie Wire.