Taye Diggs Has A Problem With The Way Hollywood Makes Decisions About Black Films

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June 11, 2014 ‐ By Ann Brown
Taye Diggs explains why "unfair" Hollywood standards in regard to black actors and films is holding up production for "The Best Man 3."

Source: WENN

Despite the numerous successful black films as of late, it is still hard for black productions to get greenlit in Hollywood, Taye Diggs said in a recent interview with the Associated Press.

According to The Best Man Holiday star, major film studios hold black film projects to an unfair set of standards. Diggs charges that studios will not proceed with black-oriented film productions unless box office numbers are favorable for other similar productions. Other films are not held up to this standard, and it’s particularly unfair to tie one black film to another when they aren’t similar.

Take Diggs’ track record, for example. Guardian Liberty Voice notes the actor was in the 1999 hit The Best Man and the 2013 sequel, The Best Man Holiday, which made about $70 million at the box office and should’ve made the decision to run with another Best Man movie an easy one.  This was not the case. Instead of looking at box-office results from the second installment, film studios are comparing it to films in theaters now that are totally unrelated, such as Think Like A Man Too, before agreeing to make a third Best Man installment. The only connection between films like Think Like A Man Too and the Best Man films is that they star black actors.

Diggs, who is now starring in the new TNT series Murder In The First (he talked about that show with Hoda and Kathie Lee on Monday), says that film studios find black films too risky, even though they have proven success.

Logically, black films should be judged on their own, individual merit. But they have also shown they are revenue generating. There were 48 “black films” released theatrically in 2013 (48 out of 669 total films), according to calculations by Indie Wire. The top grossing black film domestically was Lee Daniels’ The Butler at $116 million. In fact, it was the only black film to gross over $100 million last year.  “And total box office (domestic) for all 48 black films is around  $670 million, or about 6.2 percent of the total 2013 box office for all films ($10.8 billion),” reports Indie Wire.

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  • DaGeneralPatton♑

    Taye is right. It is unfair. Based on production costs versus box office earnings, films with predominately Black casts do perform well. There is a market for films with predominately Black casts. It is racist and not good business to dismiss a project because a majority of the cast is Black. Hollywood is all about business and Black people have tremendous buying power in entertainment. Therefore, Hollywood should greenlight worthwhile projects with predominately Black casts.

    • rainydaze80

      It’s totally unfair when so many bs films starring an all-white cast get greenlighted ALL TIME!! I mean, how many lame rom-coms, comedies, slasher films and dumb movies based off of damn hasbro games have we see of late with little-know or unknown white actors?

  • MAMAZULU

    this is what happends when u dont have ur own..i dont know why we have more african american millionaires more that any other time in history yet we are still depending on white hollywood to tell our stories.. damn especially with the internet..the latinos have telemundo even the africans have their own stations, shows and networks but the africans in america are still waiting for someone to tell us how we should look, what we should watch and how we should feel about it..things are so blatant yet we say nothing.. again and again and again..

    • Define2

      My guess is that even though some movies are funded by us, others are still making decisions on how characters are written and how they speak and behave in order to make it marketable to the masses…I don’t know how many times I watch movies and say to myself, ” I don’t know one black person that acts this way”. I’d like to see more movies like Crooklyn which is very realistic IMO and less of the over the top caricatures that dominant black cinema and that have nothing to do with us.

  • Frank

    Hollywood is all about business. Why should they fund a movie just because it is Black? These movies cost a lot to produce and the money should be provided by the studios. If Taye has a problem then he can set up a studio and produce Black films. What stops him?

    • Jacque

      I guess you didn’t read the article or do you just like rationalizing racism. They shouldn’t fund a movie just because it’s black, just like they shouldn’t past on funding a movie just because it’s black.