“Worth Fighting For”: Designer Behind Metal Bag Solange Threw At Jay Z During Attack Uses Fight To Promote The Clutch
If you’ll recall, the night of the Met Gala, Solange Knowles wore with her peach Phillip Lim gown a gold clutch. The clutch, which is made by Anya Hindmarch and is made out of metal (though it looks like a simple packet of cookies), was thrown during Solange’s fight with Jay Z, and if it had connected with his face, it probably could have done some major damage. When the fight was over, Jay actually handed back the bag (right before she pummeled at him one more time), and she exited the Standard Hotel with the bag in hand.
Since the video was leaked, Hindmarch has decided to use the fight to promote the bag, which is the Crisp Packet Clutch. The bag is described as “wearable art”. It retails for around $1,600 and according to the bagmaker’s Twitter, it is “worth fighting for.”Twitter
In poor taste? Probably. Clever? I’d have to say so.
And all this extra press is working. The orange clutch is sold out on the site, as well as every other color but the turquoise, and NPR even did a hilarious interview with Solange’s clutch, where the crisp packet clutch said this about the fight:
“If you only knew the things I’ve seen and the money I cost. It’s not so much sympathy as it is this feeling of … what are you doing? I mean … what, y’all have never seen people argue before? You’ve never seen family fights? Don’t you watch The Real Housewives? I mean, who cares?”
As a bag lover, I must say that the clutch is quite cute. And while I might not have gone with the whole tongue-in-cheek fight reference to push it, seeing as that was a very violent situation, when you’re trying to sell something, any press is good press I guess…