Jeeps & Jackson: Michael Jackson’s New Music No. 1 In Over 50 Countries & Featured In New Car Campaign
Even though he died in 2009, Michael Jackson is still the King of Pop. Most music industry experts say his new album of previously unreleased music, “Xscape,” promises to rule the airwaves. The album, released on Tuesday, has topped the digital charts in more than 50 countries.
The eight songs on the album (a deluxe edition has nine more) are a mix of old and new: The vocal tracks were laid down in the years before his death. But, the music, is a contemporary creation put together by a team of producers led by Timbaland, under the guidance of Epic Records chairman and CEO L.A. Reid, reports The Grio.
The first single, “Love Never Felt So Good,” is a dance tune first heard on the iHeartRadio Music Awards earlier this month. Justin Timberlake provides additional vocals on the song, which The Independent says was first penned by Jackson and Paul Anka in 1983. There’s also a remake of America’s “Horse With No Name,” renamed “A Place With No Name” on the album and a romantic track called “Loving You.” Mary J Blige and D’Angelo appear on the album as well.
Jackson’s new music is already racking in advertising money with new Jeep commercials featuring “Love Never Felt So Good.” Jeep teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign. The campaign, which kicked off on May 8, stars USA Basketball National Team point guard Kyrie Irving. It is for Jeep’s brand’s 2014 Altitude Edition.
Created by black ad firm GlobalHue, the firm tells Target Market News the campaign will be spread across channels, from online and social media to television.
And between May 22 and September 1, consumers can access custom content across the Jeep brand’s summer campaign microsite and win prizes. Twice a week, consumers can upload a summer photo moment using the #jeepsummer hashtag on Instagram, with each photo upload representing a contest entry to win prizes, including a 2014 Jeep Wrangler Altitude Edition.
“This is a unique collaboration with Epic Records and L.A. Reid, and the USA Basketball Team — together we are creating a new definition of summer,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “‘Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch — the same way people feel when they are driving Jeep vehicles.”
“We’re extremely pleased to expand our partnership with Jeep,” said Jim Tooley, USA Basketball CEO. “USA Basketball and Jeep are a great fit as both organizations’ legacy and drive to be the best resonate with sports fans around the world.”
The GlobalHue agency also produced the Super Bowl ad for Chrysler featuring musician Bob Dylan.