When Does He Sleep? Pharrell Williams Inks Deal With Adidas
Pharrell Williams has been making a lot of out-there fashion statements lately–from the oversized hat he wore to the Grammys to the tuxedo shorts he donned at the Oscars. Now we can add another fashion partnership to the list.
The “Happy” singer has entered into a partnership with Adidas Originals to design a line for the brand which will debut this summer.
Of course, isn’t his first fashion collab. Pharrell already has deals with Comme des Garçons, G-Star jeans, Moncler as well as a t-shirt collection with Uniqlo. On top of these, he’s got own successful line of clothes, Billionaire Boys Club.
“It’s an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Pharrell told WWD.
“I’ve had my own brand for 10 years now and had a deal with another company in the past so it will not affect anything, especially since I have the right team around me to help manage these projects,” said Pharrell, who recently dropped his new CD, Girl. “Music will always be my first love and what I focus on, but I’m really appreciative to Adidas for allowing me to further develop and understand my design dreams.”
Fabrics from his own textile company, The Bionic Yarn, will be used in some of his upcoming products for Adidas. Environmentally minded, The Bionic Yarn turns plastic debris from the oceans into yarn and fabric.
While Pharrell didn’t reveal what his line will involve, he did tell WWD, “It’s my line so it comes from my heart and mind. I’m taking this very seriously. [It’s for] basically everyone. [I’m] not doing this for any specific demographic; I hate being put in a category anyway.”