Why Sex Isn’t Selling as Much These Days

February 9, 2011  |  

Does sex still sell?

I’m pretty young, but when I think back to the ‘90s, pretty much a huge chunk of my childhood, sex in music and film (but maybe not in literature) was pretty vague, as I’m sure it was for most people growing up before the new millennium. We weren’t hidden like we were living in the ‘50s, but as a child there was still the possibility that you would stay in the dark about what songs “really” meant. Not until you were a teenager did you have that epiphany, during which your ears would finally hear what was “really” being said to you, and only then did it connect to your brain.

But nowadays, everything is explicit. It’s such a risk to ride in a car with your elders listening to the radio because a commercial about condoms comes on and makes things awkward. And if that doesn’t, there’s always that song about making love faces and taking your panties off, breaking ‘ol girl’s back, and forcing things to fit and on and on. The lack of decorum has desensitized us. What wasn’t explained to kids about “birds” and “bees” by their parents can be taught by the likes of Jeremih. And now it’s easier than ever for my nephew to see offensive things in PG-13 and rated G films. Even Shrek takes it there from time to time. This overexposure has forced artists to borrow even more raunchiness to make you blush, but does sex still sell?

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