Worst Behavior: PR Firm Drops Drake After Rolling Stone Rant

March 2, 2014  |  


It looks there will be some consequences for Drake’s Twitter rant regarding his experience with Rolling Stone magazine. Hollywood PR firm ID parted ways with the rapper who is currently performing overseas in Europe on tour.

ID wasn’t impressed with Drake’s vocal disappointment over losing the cover story to a tribute to late actor, Philip Seymour Hoffman last month. He tweeted:

“I’m done doing interviews for magazines. I just want to give my music to the people. That’s the only way my message gets across accurately.”

In a public apology he issued a short time later, he tried to explain the cause of his frustration to fans and critics who expressed that the “Started From The Bottom” rapper’s animosity in the wake of the actor’s death was in poor taste. On his official website the rapper wrote:

“I apologize to anybody who took my initial comments out of context because in no way would I ever want to offend the Hoffman family or see myself as bigger than that moment. I am still the same person.”

Well ID wasn’t having it and they initiated a split with the rapper. “Drake is an incredibly talented artist and we’re proud of our results for Nothing Was The Same and Would You Like A Tour? We wish him the best,” they stated to Billboard.

But an insider revealed to Hollywood Reporter that Drake’s Twitter tantrum was only one incident in what may be a routine of bad behavior. The artist is rumored to be difficult to manage when it comes to print interviews by confirming his availability at the last minute and forcing publications to make tough calls when choosing cover stories.

ID is Drake’s third PR management firm. He was managed by Chamber Group and The Blueprint Group in the past.

We understand the man is passionate about his music, but maybe Drake needs to put the hookah pipe down and start focusing more on his public image.


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  • Guest

    Good, goes to show no matter how famous you are you can’t go around acting like a diva.

  • positivebeatsnegative

    He probably hired someone else “bigger/better” which can be a gift and curse, sometimes when you deal with larger firms they can’t give you their undivided attention. I can see through Drake’s facade, all this fake humbleness he rocks, he’s not fooling me at all.

  • QuestionsBeforeActions

    Billboard actually reported that Drake initiated the split.

  • Terri Watford-Hagan

    He’s just another young rapper who needs 2 grow up and learn 2 humble himself and also respect those who have been in tha business along time and know what they’re doing. That’s 2 bad. He needs 2 come down off his pedestal and look at how he’s damagin his own career. Can’t blame nobody but himself.

  • M.L.

    Drake boo, don’t turn into one of those celebs who constantly has their foot in their mouths. It’s a business and you gotta keep your game face on. He’s human, so it’s bound to happen from time to time, but this wasn’t the moment to throw a tantrum over.

  • CC

    Just another example of someone letting their feelings get in the way of business…….

  • MeDiah Tyese

    Didnt even see what he said wrong! Their loss!!

  • Machone

    Entitled brat! Great move by the PR firm!