Never Say ‘I Can’t!’ Soledad O’Brien Jumps On Board CoverGirl’s ‘I Can’ Campaign
The easy, breezy, beautiful Soledad O’Brien, along with her production company Starfish Media, is teaming up with CoverGirl’s “Girls Can” campaign to release a new web series that will seek to uplift, empower, and boost underserved women pursuing a higher education.
The webseries, according to O’Brien, will follow “…the lives of several young women who have been helped through O’Brien’s foundation, the Soledad O’Brien and Brad Raymond Starfish Foundation,” according to Women’s Wear Daily. [h/t The Gloss]
The award-winning journalist said that she decided to jump on board CoverGirl’s “Girls Can” movement because it mirrors her passion to elevate women who feel weighed down by the “Girls Can’t” societal prejudice.
“There are thousands of inspirational stories waiting to be told about young women who yearn for a great education. They are stories of struggle and stories of success, and they will inspire others to take action and work to change lives,” O’Brien told Women’s Wear Daily.
The video series will explore the obstacles that young women encounter while pursuing their career goals. The main purpose is to show women that achieving your dreams may be an uphill battle, but “can’t” should always be turned into a “can.” This content will be launched within the next couple of months.
O’Brien isn’t the only spokeswoman for CoverGirl’s campaign. Katy Perry, Pink, Queen Latifah, Ellen DeGeneres, Sophia Vergara, Becky G, and Janelle Monae have all appeared on CoverGirl’s first “Girl’s Can” ad which premiered during the Olympics Closing Ceremony.
“I heard that girls couldn’t rap. I rap!” Queen Latifah said, “[I heard] girl’s couldn’t own businesses. I own my own business!” Oh snap. Clip below. Can’t wait to see what Soledad has in mind.