Oprah’s OWN Celebrates Its Most-Watched Month; Fastest Growing Cable Network For Women Ages 25-To-54

February 27, 2014  |  

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After years of struggling to lure viewers, Oprah’s OWN pulled off the most-watched month in network history in primetime for February, reports EURWeb. It attracted 538,000 total viewers. And Winfrey has her deal with Tyler Perry to thank in part.

February marked a six-month high for OWN’s viewership in the women aged 25-54 demo, with an increase of 11 percent in comparison to January. And it was a boost of an incredible 86 percent from the previous year. All this makes OWN the fastest-growing cable network for this viewer group.

It was Perry’s programs that pumped up the ratings. His OWN drama The Haves and the Have Nots is cable’s most-watched show on Tuesday nights. And it is also the No. 1 original cable series that African-Americans tune in to watch. The Haves and the Have Nots is also one of the top 10 original primetime series overall on ad-supported cable networks among this female group. This makes OWN Tuesday nights the No. 2 cable network for that demo, almost tying with TBS.

Perry’s comedy series Love Thy Neighbor was Wednesday night’s No. 1 original cable series for African-American women ages 25-to-54 and for total viewers, also helping OWN win the ratings war.

Perry’s OWN programs got some help from the second season of Kym Whitley’s reality series Raising Whitley and the new reality show Mom’s Got Game, featuring  former WNBA player Pamela McGee and her son, Denver Nuggets center JaVale McGee. They are Saturday night’s top two original series for African-American women ages 25-to-54.

Have you been tuning in?

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