‘We’re Happy To… Get Our Hat Back’: Arby’s Buys Pharrell’s Grammy Hat For $44K
Update: The eBay auction is over and Pharrell’s now-iconic Grammy hat has been sold for a whopping $44,100.
Proceeds from the sale will go to his nonprofit organization From One Hand to AnOTHER. The charitable buyer was none other than Arby’s, the fast-food chain that used the hat (along with other Twitter users) to poke a little fun when it first made its grand entrance on Grammy night.
So something positive came out of a meme. The internet did good.
Separately but related, the hat made another appearance last night when Pharrell performed his Oscar-nominated song “Happy” and got his shimmy on with Luptia Nyong’o, Meryl Streep, and Amy Adams. He’s getting a lot of mileage out of that accessory!
Update by Tonya Garcia
Original post from February 21, 2014
What the heck inspired Pharrell’s choice of headwear at the Grammys? The Arby’s logo? Smokey the Bear? No one knows. But it certainly set the internet ablaze! And if you want to keep a souvenir of this iconic moment in pop culture, you can literally buy Pharrell’s chapeau for $10,500!
You heard right. According to The Daily News, the bulky headpiece is being auctioned off on eBay for $10,500. It’s such a steep price for a hat that it would be unfitting to call it anything but a chapeau. But at least the winner of Pharrell’s glorious chapeau will get free shipping.
The headpiece may cost a pretty penny, but the “Happy” artist is doing it all for a good cause. “I’m auctioning off my hat from the Grammys to benefit From One Hand to AnOTHER,” Pharrell wrote on Twitter. From One Hand to AnOTHER is an organization, founded by Pharrell, that helps develop learning programs for underrserved children between the ages of seven and 20.
“All proceeds benefit From One Hand to Another whose mission is to help change the world one kid at a time by giving them the tools and resources to meet their unique potential and empower them to nurture curiosity by learning through new technologies, arts, media and motivation!” the eBay listing says.
Even Pharrell, who started the auction at a relatively low price, couldn’t believe the current bid for the Vivienne Westwood “Mountain” Hat: “We started my hat auction at $200 (the price I paid for it) and it’s already up to over 10K?” Pharrell underestimated the momentous mark that his Harry Potter sorting hat has left in pop culture’s chapeau history. The Vivienne Westwood headpiece even has its own Twitter account — with 20,000 followers! “Buy me,” the hat tweeted, “it’s for a good cause!”
The much-talked-about chapeau remains up for grabs for the next nine days. If you win, you can do your own “Happy” dance in it.