Everyone Was Watching! The Grammys Pull In 28.5 Million Viewers
Was it Beyonce’s highly-anticipated performance? Or maybe the large scale commentary on Twitter spiked curiosity? Whatever it was, this year’s 56th annual Grammy award show drew in their second-biggest audience in 21 years, Billboard reports.
Through a nearly four-hour long program, CBS managed to retain the interests of 28.5 million viewers, up one percent from last year’s 28.4 million. But Sunday’s music fest couldn’t best 2012’s Grammys: The telecast aired 24 hours after Whitney Houston’s death and pulled in 39 million viewers!
Only 10 awards were presented in the high-profile music gala, with LL Cool J hosting the big shabang. P!nk performed “Just Give Me A Reason” with an acrobatic aerial routine — again. And Daft Punk, the French electronic music duo that took home trophies for Album of the Year and Record of the Year, intrigued the world with their masked their identities.
Both P!nk and Daft Punk, according to Billboard, are expected to see sales skyrocket by 125 and 75 percent, respectively.
Besides increasing sales, the Grammys also had a notable impact in the virtual world. The star-studded event had the whole nation talking — SocialGuide reports — with Twitter recording 15.2 million Grammy-related tweets.
CBS also reported record numbers of traffic to its website. “Live content and on-demand viewing hit close to 5.5 million streams, double the amount of last year,” Billboard adds.
The Grammys is the second-biggest award show in U.S. television beaten only by the Academy Awards.