Evita Robinson attended a Black Girls Rock think tank discussion titled Checkin’ Our Fresh. After a fiery conversation, Robinson took to the mic and expressed her desire to encourage more African Americans to travel.
Robinson is a citizen of the world and the founder of Nomad•ness Travel Tribe, a community for international travelers who have similar urban backgrounds or styles. The tribe is both an established social media community with a global reach, and a community that forms a unique bond through these voyages. She credits her decision to call the travel collective “a tribe” to Seth Godin’s book, Tribes: We Need You To Lead Us, which looks at our innate human quality to seek out a sense of community. After reading the book twice over the course of two days Robinson was hooked on the idea of forging community through travel.
“I wanted to highlight an experience that was urban, a lifestyle, attitude and fashion sense. We may be a good eighty percent African American, but we are diverse and this is what is communicated through the tribe,” she tells MN Business.
After being laid off from the entertainment industry, Robinson was determined to make Nomad•ness travel tribe and TV her venture. Nomad•nessTV expanded from her personal web series documenting her adventures to a place for sharing participant travel discoveries. There are currently about 200 tribe members who have traveled together. “The tribe is made up of 80 percent female and 85 percent Black and Latino members, shattering the myth that people of color don’t travel,” Robinson said.
Before going on these trips, no one knows who they will be traveling with. Robinson believes this allows members to have a truly authentic experience when they first meet. Nomad•ness trips are funded through merchandise sold on the website, projects such as the international meet up, and RV college tour last spring, as well as through crowdfunding sites such as Kickstarter over the course of 45 days.
“These trips have taught me that people from all different backgrounds, with varying options, and lifestyles can still come together under the mission of one tribe. These people are all individuals, but there is something that really unifies people from everywhere,” Robinson said.
While on these trips members of the tribes don’t sleep in conventional hotels. “I really kind of refused hotels because they keep people disjointed. We bicker like family and we love like family. So bringing people together like family is very meaningful, some of the people don’t even have family dinner, some of the most poignant relationships have formed from these trips; boyfriend, girlfriend and even business partnerships,” Robinson said.