Marissa Mayer Announces New Digital Magazine & ‘Yahoo! Tech’ At CES
“Yahoo is about making the world’s daily habits inspiring and entertaining,” said Marissa Mayer, Yahoo’s CEO, at the Consumer Electronics Show (CES) on Tuesday. In line with this mission, Yahoo is launching a new short-and-sweet digital magazine and a visually-focused Yahoo Tech page to match their fast-paced, restless readers.
“We’ve all had that experience with articles that are TLDR,” said Mayer. What the heck is TLDR, you ask? “‘Too long, didn’t read,'” Mayer clarifies. To solve this problem, Yahoo has come up with “Yahoo! News Digest,” a digital outlet that aggregates all the current info on sports, politics, U.S. news and more.
But what makes this app perfect for this gotta-go generation is that it only delivers the top nine stories of that day. Yahoo News Digest will also feature “atoms” to heighten engagement with its users.
“Atoms are other bits of information, like stock tickers, quotes, tweets, videos, maps, and other things that directly relate to and enhance the story,” Business Insider reports.
This idea was snatched from Summly, a mobile start-up, which Yahoo acquired for $30 million. What’s even more interesting is the face behind Summly — an 18-year-old Australian computer programmer. That’s right… A teenager was behind the incorporation of this new widget that incorporates technology and journalism in an interactive way.
“At its core, it simplifies news and eliminates the problem of information overload.”said Nick D’Aloisio at CES.
Also among the big news announced is Yahoo Tech! “There are already plenty of websites about technology,” admits David Pogue, a former New York Times writer hired to helm Yahoo Tech. “The thing is that they’re by geeks, for geeks,” said Pogue, alluding that their articles have too much mumbo jumbo.
Yahoo Tech will tell you which devices you should buy, but it will also tell you how you should use it. Expect tutorials and easy-to-understand instructions on how to maneuver around your desired device. “At Yahoo Tech, we have a language we’re going to speak and it’s called English,” Pogue jokes.
Yahoo’s presentation at CES certainly turned heads as the web giant brought Saturday Night Live’s Kenan Thompson and Cecily Strong to help launch Yahoo News Digest. Adding to the star power, Katie Couric — who made headlines by leaving ABC News for Yahoo — was present as well.
“Yahoo, under Marissa’s leadership, has shown a real commitment to the quality content that will help us all have a much better understanding of this complicated, noisy, wonderful world,” Couric said.
After the last quarterly earnings were reported in October, USA Today wrote, “Mayer has righted the ship since joining Yahoo about 15 months ago, spurring a major recovery in its shares, which have more than doubled in the period,” though there was a small drop in revenue. Still, there’s a lot more coming from Yahoo to appeal to consumers. Are you a Yahoo devotee? Becoming one?