David Beckham’s H&M Ad For The Super Bowl Will Allow You To Buy Underwear Straight From The TV!

January 6, 2014  |  

An August image via @HM

During this year’s Super Bowl commercial frenzy, H&M will have you coveting Posh Spice’s steaming hot husband, David Beckham. The big-name retailer, according to Business Insider, is hoping Beckham’s titillating bod will hypnotize enough people to buy Bodywear’s merchandise — directly through their smart TV!

This technology, wrapped up in 30-second Beckham heaven, allows viewers to purchase the underwear modeled by the former soccer superstar. Drooling Super Bowl audiences can also interactively view information about H&M Bodywear’s nine styles featured in the ad.

“The pop-up menu will offer product information, the ability to send that info to another device and the option to buy the product directly. The ad will still be interactive and shoppable for consumers who rewind to it using their DVRs,” Ad Age reports.

They call it “t-commerce.” It was put forth by the tech firm Delivery Agent. The media company has been known to provide the shop-by-TV experience in the past with Bravo’s Real Housewives of New Jersey, Fox’s Glee and HBO’s Game of Thrones.

“We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world,” Daniel Kulle, president of H&M, is quoted saying in MarketWatch.

This cutting edge technology may spearhead a new era of consumers shopping with their TV remotes. Research from EMarketer predicted that nearly 20 percent of American households would have a smart TV by the end of 2013.

Expect to lose your mind over the hunky H&M commercial during the second quarter of the big game. It’s unfortunate, though, that we can only get the clothes and not Beckham and his hot bod through our smart TVs. Here’s the ad from last year.

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