‘Best Man Holiday’ Almost Didn’t Get Funding! Find Out Why Black Films Have Difficulty Getting Financed
With all the buzz and praise surrounding Best Man Holiday, can you believe the film barely made it to the silver screen? Investors were hesitant about funding the all-black cast movie. They labeled it too “depressing” and too much of a departure from its 15-year-old sequel, Florida Courier reports.
Malcolm D. Lee, the writer-director behind the box office hit, had to resort to a lot of persuasion to convince financiers to back the sequel. It was only after a table-read, a run-through of the script with the cast, that investors relented and supported Best Man Holiday.
“I remember one of the executives saying: ‘Listening to Terrence Howard deliver dialogue live, out loud, can really turn people around,’” Lee said.
He adds, however, that if it weren’t for wave of Black films in recent years, Best Man Holiday might not have existed. Lee referred to the 2008 to 2011 time slot as the “Black Movie” desert — a three-year dry spell for actors of color. But 2013, in his eyes, couldn’t have been a more convenient time to pitch the sequel.
A few years back, Lee says, “I’ve had many, many people declare that Black movies are dead. Except for Tyler Perry movies.” Now, he says, “We’re seeing a gaggle of ‘em.”
Lately, as we’ve seen a myriad of triumphant films featuring a predominant Black cast (such as Fruitvale Station and Think Like a Man), Lee alludes that he’s profited from their success by scoring funding from hesitant investors. But film flops such as Just Wright, Soul Men, and Miracle at St. Anna’s, FLCourier adds, have caused investor’s to avert their eyes away from African-American casts in the film industry.
“Both hits and misses [from all-black cast films] are analyzed unduly, because there aren’t enough of them,” it says.
Despite the boom in Black film, like Jumping the Broom grossing $37 million on a $6.6 million budget and Think Like a Man reeling in $96 million on a $12 million budget, Hollywood executives are still reluctant to put their money on all-black cast movies. They’re more at ease with tent poles — movies, that without a doubt, are expected to “hold up” and bring in the dough.
Will Packer, the film director behind the upcoming Think Like a Man Too, using a baseball analogy, says the film business is fueled by “grand slams, not singles and doubles.” He adds that Hollywood execs neglect to consider that America is a diverse marketplace.
“You can’t effectively run a full-service Hollywood studio right now without having content that appeals to that diversity,” Packer explains.
“Look at the numbers for “Think Like a Man.” Consider the results for “Lee Daniels’ The Butler,” which cost around $30 million to make and has grossed around $140 million. The audience is there,” Florida Courier says.
Fortunately, as Lee says we’re out of the “Black movie desert” and Packer predicts that if all-black cast films continue to produce quality films such as The Butler and 12 Years a Slave, the black film industry will be bursting with support.