All For A Good Cause: Rihanna Is The New Face of MAC Cosmetics’ Viva Glam

November 5, 2013  |  

via MAC website

Rihanna was spotted in Barbados dressed “unusually demure,” Daily Mail Online reports. That’s because the oft-risqué “Pour It Up” singer was attending Dance 4 Life, a charity event for AIDS/HIV awareness. Her charitable efforts for AIDS and HIV in her native island parallels her new gig as MAC’s spokeswoman for Viva Glam lipstick. One hundred percent of the product’s proceeds go towards fighting the deadly illness. “Super thrilled to be teaming up with @MACcosmetics for charity! #VIVAGLAM more lipstick, more lives impacted!” Rihanna tweeted about MAC’s global campaign. MAC Cosmetics began it’s first philanthropic push to fight AIDS and HIV back in 1994, The Daily News reports. That same year, the makeup line created the pink and red-hued lipstick line, Viva Glam, to raise money for its humanitarian fund.

“Back in 2000 rapper Lil’ Kim and R’n’B singer Mary J. Blige were named as the spokespeople for the Viva Glam project. Since then numerous celebrities including Christina Aguilera, Pamela Anderson, Ricky Martin, and Linda Evangelista have all fronted the campaign,” The Daily News said.

Last year, it was Nicki Minaj who was the spokesmodel for the lipstick — and she was MAC’s best seller! Now Rihanna’s taking the crown for the new face of Viva Glam to benefit men and women affected by the disease. “Rihanna’s got big shoes to fill, according to some stats from Nicki Minaj. […] We’re not too worried, though: after all, RiRi Woo sold out in 3 hours,” MTV said. Rihanna’s Viva Glam campaign is set to launch in January 2014. There was also talk of another line like RiRi Woo coming in June.

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