Another Hip-Hop Wine Connoisseur: E-40 Launches New Line Of Wine

November 3, 2013  |  

via Facebook

E-40, real name Earl Stevens, was best known for his club-banger hit “U and Dat” featuring T-Pain. Now he’s rising back to the spotlight with a new business venture: his own line of Moscato, Cabernet, and Zinfandel wines, Vibe reports.

The “Earl Stevens Selections” is what the hip-hop figure is calling his new wine collection. The line is an assortment of red and white wines in three tastes: Mangoscato, Function Red Blend and Moscato. “I wanted to create my own wine because I’m a huge wine connoisseur.” explains E-40. “I love wine and I got a name for myself so I decided to make my own.”

Mangoscato, according to the Earl Stevens Selections official website, is a refreshing flavor. The “sweet aroma of mango jumps out of the glass with this wine.” With 18 percent alcohol, this E-40 selection will set you back $19.99. The Function Red Blend, a mix of Cabernet and Zinfandel, costs $14.99 and has an interesting flavor description. “This red blend wine opens with jammy aromas of raspberry and plum with subtle hints of spice and the toasty aromas of oak and vanilla,” the site boasts. And the cheapest selection costing $13.99 is the Moscato — “The floral aromas pour out of the glass in a cacophony of honeysuckle, gardenia, orange blossom, white cherry, apple, pear and peach.”

The platinum selling hip-hop artist is following in the footsteps of Diddy and Jay Z who put Ciroc and D’usse Cognac in the market, respectively. The Earl Stevens Selections is now available online.

E-40 is also dropping a three-disc album on Dec. 3 entitled Block Brochure: Welcome To The Soil 4, 5, and 6 .”The album features a ton of artists including Juicy J, Ty Dolla $ign, T.I., Chris Brown, Danny Brown, Schoolboy Q, Big K.R.I.T., Rick Ross, and plenty more,” Vibe says.

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