Yes, it’s weird, but it’s all for a good cause. The bra is part of Nestle Fitness’ new campaign, reports AdRants. The campaign promotes breast cancer awareness and the need for women to perform self-examinations.
In order for the bra to tweet, a special mechanism is hidden under the hook of the tweeting bra. And every time the bra is unhooked, it sends a signal to a cell phone. The cell phone notifies a server, and the server generates the tweet.”In an attempt to create buzz, you can tweet about #tweetingbra or even follow the @TweetingBra itself. Since the campaign is happening in Greece, most of the tweets are in Greek,” reports Business Insider.
The tweets remind women to get checked for breast cancer.
It’s eye-catching, but will this really gain any traction? Or encourage women to do self-examinations? We’ll try it the old-fashioned way: Ladies, take this one step to better health. Here’s info from Susan G. Komen for the Cure and instructions on how to conduct a self-exam.