Black Women Are Tired Of Seeing Negative Images Of Themselves In Media

October 23, 2013  |  

The images of black women in the media are loaded with negative and ugly stereotypes. And according to an Essence magazine survey of more than 1,200 respondents, “negative imagery of Black women is often seen twice as frequently as positive imagery,” reports EURWeb.

Those surveys complained of  overwhelmingly negative images of black women in the media — Gold Diggers, Modern Jezebels, Baby Mamas, Uneducated Sisters, Ratchet Women, Angry Black Women, Mean Black Girls, Unhealthy Black Women, and Black Barbies.

Among some of the other interesting findings from the study, according to author Dawnie Walton were:

-“85% of our Black women respondents reported they regularly see representations of Baby Mamas in media, while only 41% said they often see Real Beauties. The type seen least often? Community Heroines.”

-“Modern Jezebels and Gold Diggers are the types that cause Black women the most embarrassment . . .”

-“But non-Hispanic White women cited negative typologies as most representative of Black women they’ve encountered in real life — namely, Baby Mamas, Angry Black Women, Unhealthy Black Women and Uneducated Sisters.”

“The problem with the current images is that they reflect extremity, according to the magazine and the researchers. The solution is to uplift images in the ‘invisible middle.’ Those include figures such as, ‘the acculturated girl next door,’ ‘community heroines,’ ‘young phenoms’ and ‘modern matriarchs,” reports Krissah Thompson, who wrote about the study for the Washington Post. “The magazine’s study differs from other assessments of the portrayal of black women in the media in an important way: It proposes a solution.”

What do you think about the images of  black women in the media? For more on this topic, also check out the Twitter chat we did recently with the publisher of Colorines, Rinku Sen, and TTG+Partners.

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