Natural Haircare Booming Business For Black Entrepreneurs

October 7, 2013  |  

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From Black Enterprise

Black hair has long been a lucrative business in the United States for black entrepreneurs, from Madam C. J. Walker, the first female American self-made millionaire, to former BE 100s companies such as Johnson Products, SoftSheen, and Pro-line. These companies created a market, opening the door for a score of black entrepreneurs who dominated the ranks of the nation’s largest black-owned businesses in the 1970s and ’80s.

Major corporations such as L’Oréal and Alberto-Culver also realized the value of this lucrative niche, and made inroads into the market in the 1990s by using their financial and distribution muscle. The black firms fought back through such organizations as the American Health & Beauty Aids Institute and placed a “Proud Lady” logo on brands produced by black-owned firms as a means of increasing support among African American consumers. However, the black firms did not have the resources to compete with the monoliths and were eventually acquired by these firms and turned into divisions of the majority corporations.

Today, most hair products for black consumers are no longer produced by black-owned companies—except for those in a new and growing area. Increasingly the sweet spot is natural hair products; notably, sales of relaxers have tumbled 30% between 2010 and 2012. The “pie” is the black haircare market which, according to the market research firm Mintel, is worth $684 million.

For more about the black haircare industry, click through to

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  • jang geun gulk

    I really like this post very much, and i have got an idea how to protect our hair.

  • jang geun gulk

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  • Lona nods

    i don’t care who producing it, that stuff is expensive. i just can’t see myself paying 10 and up one haircare item. just because it’s marketing for natural hair. even if it’s marketed for just all types of hair i still won’t pay it. i’m just going to stick to my tried and true and for 10buck more than one item.

  • bluekissess

    I think the natural hair care business is a scam. So many products so much money. I know I’ve personally spent $100.00 on hair care junk. I could’ve put that in a savings or put towards paying off my tuition. So many blogs and YouTube videos on what you should get. I fell victim. I also came to the realization that to much product could very well be damaging just like a perm kit. In my opinion.

    • Candacey Doris

      That’s why you need to read up on those ingredients, experiment with what works for you and ignore anyone else! The first products i was going to buy had so much stuff natural should not have been anywhere near that label. Since then i’ve found things that are really all natural and i’ve learned to borrow styles from youtube but not products. If you’re really paranoid about additives you can make your own stuff too!

      • bluekissess

        Well, the last time I’ve checked I wasn’t a scientist. So, I still get confused with the ingredients. I’m now transitioning into doing things more simple. But, these prices on “natural ingredients” are ridiculous