‘Are You That Girl?’ TV One To Give Away $2500 Shopping Spree

October 8, 2013  |  

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TV One is looking for fashionable women in the same vein as Imunique, a “sassy, stylish, fun-loving” quirky TV character from the Tatyana Ali sitcom Love That Girl.

TV One, the guys that brought us R&B Divas LA, is collaborating with Radio One for the “‘Are You That Girl?’ Mall Takeover Tour.” To enter, contestants must upload a photo of themselves and include a 50-word statement about why they are “that girl.” Through user voting, the top 30 entries will be selected to compete in a runway show in one of the eight participating cities: Atlanta, GA, Baltimore, MD; Washington D.C.; Dallas, TX; Detroit, MI; Houston, TX; Philadelphia, PA and Raleigh, NC.

From Oct. 12 and Oct. 13, judges will be looking for the woman with stand-out style, personality, and of course, a unique quality in each of the eight cities. “That girl” who makes the best lasting impression on the runway will win a $2,500 gift card — a prize that Imunique herself would love.

“This campaign highlights TV One’s commitment to offering entertaining and diverse portrayals of the real black experience to our viewers and in keeping with our brand promise providing a destination where black life unfolds,”  said Linda Finney, Senior VP of Marketing for TV One, said in a press statement.

Love That Girl is about the life, times and cohorts of Imunique Jefferson (Bresha Webb), “a dynamic and quintessential ghetto-fabulous chick.” The cast includes actors and actresses Phil Morris, Alphonso McAuley, Reagan Gomez and Tatyana Ali. Love That Girl will be back on October 11th with two back-to-back episodes at 9:00 and 9:30 PM ET.

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