How Social Media Demographics Can Help You Brand Your Business

September 27, 2013  |  


This could be a great tool for small business owners. Business Insider recently identified the demographics of the people who use various social media networks. This data an help businesses better target their audience.

In a new report from BI Intelligence, Business Insider actually breaks down the demographics of each major social media platform to help brands and businesses decide which networks they should target. “The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others,” reports Business Insider.

Let’s look at who is using what social media network.

-Facebook: While Facebeeok still skews young, it is attracting a growing older audience. The 45- to 54-year-old age bracket has a big growth of 45 percent since year-end 2012. “Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.” reports Business Insider.

Instagram: If you are looking to target your product to women, Instagram is the place to be. Women rule this social media network — 68 percent of Instagram’s users are women.

-Twitter: Here’s a surprising twist: Twitter has a younger skew— 27 percent of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16percent  of people in their 30s and 40s. (Or are we the only ones surprised by that?)

-LinkedIn: This career-oriented social media network is dominated by men both nationally and internationally.

-Google+: While LinkedIn attracts mostly men, Google + is the most male-oriented of the major social networks. Its users are 70 percent male.

-Pinterest: Mostly tablet users like Pinterest. And, according to Nielsen data, 84 percent of U.S. Pinterest users are women, which has been the case since hte social network skyrocketed to popularity.

-Tumblr: If the youth market is what you want, then go to Tumblr.  It is frequented by teens and young adults interested in self-expression, but only eight percent of U.S. Internet users with incomes above $75,000 use Tumblr, reports Business Insider.

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