In a surprising move, NBCUniversal has changed their minds about the location of the Esquire Channel and are moving into to what is currently the Style Network. But what will happen to the shows we like, most notable Tia & Tamera?
The initial plan called for the end of the G4 Network and Esquire, a new men’s channel based on the magazine, would be put in its place. But after much consideration, executives decided that Style would be the best choice in terms of cancellation because it is already in fourth place behind other NBC Universal brands Bravo, E!, and Oxygen. The Hollywood Reporter posted this statement from NBCUniversal Cable Entertainment Group chairman Bonnie Hammer:
“…Our goal has always been delivery of compelling content by means of distinct, complementary brands, each in its clearly defined lane. With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo. In pursuit of that same demo, Style presents brand overlap within our portfolio. Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace.”
Because this news was kept on the super hush until this week, there has been no real official word on what will happen to its more popular show. Well, it should be noted that Giuliana & Bill will be moved to E! because of Giuliana’s close relationship with that network. But there’s been no word on Tia & Tamera which is one of the station’s more popular shows. It is assumed that all the remaining shows will either be moved to one of NBCUniversal’s other properties or canceled altogether. One has to wonder if Tia & Tamera knew the station could possibly be getting the boot; they both have so many other things going on that it is possibly this won’t bother them that much.
But for our sake, we hope the Tia & Tamera show will actually be moved to Bravo or even Oxygen so that it will gain a bigger audience share. It isn’t often that we get to see a pretty positive reality show about family that also gets high ratings.