So I’m watching CNN over the weekend, trying to catch up on the latest happenings of this Syria situation, when Don “Don’t Call It A Comeback/My New Haircut Been Here for Years” Lemon goes to a station break and a commercial comes on for the International House of Pancakes, also known as IHOP, which could be best described as a little culturally awkward.
The commercial was so awkward, I actually had to open my laptop and search to watch it again. It’s not very long; about 16 seconds in total. You can take a look at it here.
For those of you who can’t watch, it’s a bunch of individual shots of people sitting at booth about to tear into Belgium waffles with a bunch of gobbledygook on them. The waffles look delicious; fresh fruit (possibly), nuts and whip cream; what’s not to love? However at about nine seconds in, I stopped contemplating a waffles-run and instead, took note of the one actor with a Jermaine Jackson curl, who through a fork full of scrumptious baked leavened dough, looks right into the camera lens and dares to utter the phrase, “these waffles have swag.”
And that, right there, killed my appetite. Thanks to the “swag” reference, those waffles have now been discredited. Besides the fact that I have never heard anyone in my life refer to food as having “swag,”I highly doubt that a dude, looking like the model on the box of a S-Curl kit and sounding like a graduate of the Carlton Banks School of Tom Jones Acting Camp, knows anything about swag. In general, I have a strong dislike for the word. But I feel like if you are going to use the term, use it in its rightful context. Give me some snotty nosed kid with Justin Bieber haircut; skinny jeans; a college letter man jacket; and some leopard print Skippies – and not some dude, who looks like Eddie Winslow’s long lost brother. Sorry I’ll just stick with the syrup…