When will companies know to not mix business tactics with tragedies? The massacre at Sandy Hook Elementary School last December left millions around the country and world in shock as news surfaced 26 people were killed –20 of which were young children. Many took to their social media accounts to offer condolences, and some form of hope. That’s sensitive, normal behavior. Too bad Kmart saw it as an opportunity to remind shoppers about their deals. Hashtag fail.