Octavia Spencer Sues Sensa For $700,000
Academy Award-winner Octavia Spencer plays no games– on camera or off. The “Help” actress is suing Sensa, a weight-loss company that paid her to endorse their campaign last year, for refusing to pay her $700,000, The Huffington Post reports.
Sensa, a product you sprinkle on food to reduce hunger pangs, signed Spencer for $1.25 million in 2012. At the time, Octavia has just won an Oscar and was noted as critically-acclaimed actress so it seemed there was no way the weight-loss campaign could fail. Wrong! Sensa quickly learned that Spencer couldn’t boost their brand to newer heights, as shee dodged many of their requests, which would’ve helped augment Sensa’s visibility among her fans. According to HuffPo:
She refused to do tabloid ads, refused to partake in “before and after” photos, and she insisted on transparency with her fans by tagging all sponsored tweets with the required #spon hashtag. The latter, apparently, made the people at Sensa very unhappy.
Blaming Spencer for the unsuccessful advertising campaign, she claims Sensa is backing out of paying her $700,000. For this reason, the “Fruitvale Station” actress is slapping the weight-loss company with a lawsuit at L.A. Superior Court claiming “breach-of-contract and fraud.”
Just four months ago, Spencer mentioned that she lost 20 pounds in a recent interview with HuffPo:
I can’t tell you how thrilled I am that [Sensa is] a part of my life because weight loss is hard. Twenty pounds is a lot of weight. And so getting out of your head and being consistent and using a product that definitely enhances your life is … I’m screaming it from the rooftops because I know how hard it is and it’s just been amazing for me. Amazing.
With that move, Spencer says she held up her side of her bargain— losing the contractually required weight — Sensa obviously disagrees.
Think Ms. Octavia Spencer may have a case here?