“I Ate the Bones!”: The Most Annoyingly Memorable Commercials in Recent Years

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Old Spice Guy

The guy that every man despises: The Old Spice Man. He asks you, with his deep masculine voice, to look at your man and then look back at him — and you begin to notice his washboard flat abs and toned biceps. “Sadly, he isn’t me,” he adds. This commercial topped YouTube’s most-watched ads last year and became one of the most talked about campaigns in the history of advertising. And I don’t think any woman is complaining about Isaiah “Old Spice Man” Mustafa remaining ingrained in their memory. “I’m on a horse.”

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