Simply Beautiful: Ava DuVernay & Fashion Fair Create Short Film “Say Yes”

August 15, 2013  |  

Ladies and gentlemen, director Ava DuVernay has done it again! If you’re unfamiliar with her work, DuVernay is the woman behind beautiful, envelope pushing films such as I Will Follow, Middle of Nowhere and most recently a short film for Miu Miu (a subsidy of Prada) called The Door, starring Gabrielle Union, Alfre Woodard and Adepero Oduye. I happen to have seen all of these projects and though I don’t know squat about the technical aspects of filmmaking, I know that her work is something special and always breathtakingly gorgeous.And her new short film Say Yes is no exception.

The film, a partnership with Fashion Fair, the historic, cosmetic brand for women of color, “explores the power of the affirmative, and the beauty that blossoms from embracing life. Inspired by the Fashion Fair lip color, Say Yes, Sundance award-winning filmmaker, Ava DuVernay created this vision of what happens when you welcome the unexpected.” 

Enticing right?

DuVernay explains why she was excited to lend her skills to this project in particular.

“I was thrilled to be asked to create a film for Fashion Fair, a brand that has always embraced women of color, and that women of color have so often embraced. The film is a meditation on the power of ‘yes,’ illustrating what can happen when we affirm our family, our friends, ourselves. I also thought about the many ways that Fashion Fair says ‘yes’ to us. Yes to our variance of skin tone, yes to our different ages, yes to our body sizes, yes to the myriad of elements that we are. That’s something worth celebrating.”

The 7 minute film stars Kali Hawk as the leading lady and Lance Gross as a vision of perfection–and I’ma be real– an object of lust. Just wait until you see him make his entrance! There are also some other familiar faces you’ll spot along the way like Issa Rae, writer and director Lena Waithe (Sh!t Black Girls Say), Julie Dash (Daughters of the Dust), singer N’Dambi and actress Lorraine Toussaint (“Any Day Now”). The costumes were provided by Nigerian-British designer Duro Olowu.

When you find a break in your work day, do yourself a favor and take a seven minute visual vacation. It’ll be worth it.

DuVernay | SAY YES from @AFFRM on Vimeo.

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  • rainydaze80

    I could listen to that soundtrack all day!

  • James’ Wife


  • Pingback: ‘Say Yes’ : Ava DuVernay’s Delicious New Short Film For Fashion Fair (VIDEO) | The Industry Cosign()

  • IAJS

    I loved it

  • Mo

    Wonderful!! And effective, because I forgot it was for Fashion Fair, but I found myself looking at all of the lipsick and makeup. We are a beautiful people and it is so nice to see someone who knows how to showcase that to such grand effect.

  • Linda Love

    Sweet!!! Love her work!!

  • Guest

    Gorg, a sumptuous visual feast…