TV One has developed a dedicated African-American adult viewership reaching its highest ratings since it launched in 2004. Much credit is due to the debut of R&B Divas LA last month; July was TV One’s most successful month, according to a press release announcing the channel’s victory.
The network has been known to send viewers back in time with old sitcom favorites like The Jeffersons, A Different World, Living Single, Martin and Eve. But lately, it seems like reality television is winning.
Following R&B divas such as Faith Evans, Keke Wyatt, and Claudette Ortiz has attracted more viewers to the network than ever before. Among adults between the ages of 25 and 54, TV One reported a 29 percent increase from July 2012. Docu-series Fatal Attraction and the scripted comedy The Rickey Smiley Show has also sent TV One’s ratings through the roof.
“R&B Divas LA is the number one Wednesday primetime reality series on cable year-to-date among Black adults 25-54,” the press statement reported. Since its first season, R&B Divas Atlanta, the season 2 debut in Los Angeles has increased viewership by 16 percent.
Fatal Attraction, a show that reenacts real-life dating and relationship stories, is a top-five favorite Monday primetime series among African-American adults. The Rickey Smiley Show ranks as No. 6 for favorite Friday night sitcoms within the same demographic.
The three aforementioned series also boosted traffic to TV One’s website; viewers who can’t seem to get enough have been perusing through exclusive content and webisodes.
Look out for TV One’s long-running series, Life After, that will launch its fifth season on Wednesday, September 11, at 8 p.m. ET and 8:30 p.m. ET. The docu-series follows stars that share “life-changing crossroads from the celebrity’s point of view, along with the views of colleagues, family and close friends,” according to a separate press release.
Celebrities Sheryl Lee Ralph, LeVar Burton, Shirley Murdock, Adina Howard, Clifton Davis, Jimmie Walker, Sheree Whitfield and Maia Campbell will delve into their defining moments on Life After.