Have A Small Business? Get Your Visual Networking On

August 13, 2013  |  

via Hennessy’s Instagram page.

Pretty pictures on your social media sites can help your company. The more visual, the better. Call it visual networking.

“For some, it’s a hard concept to grasp. Yet for the iPad user browsing through Pinterest on the sofa, it makes perfect sense. You see something cool, and you pin it to share it. Or you snap a photo on Instagram, letting everyone see your creation.,” reports Inc.

But it seems most small businesses still rely too heavily on Twitter and Facebook, ignoring how to capitalize on the visual market. Turn instead to Pinterest, Instagram, and Vine.

A recent study, found that Pinterest constitutes more than 50 percent of all the sharing on iPads. “The hardest thing to do on a tablet or mobile phone is to type; the easiest thing to do is to tap on an image,” says Inc. And with consumers spending more of the online time via mobile phones, visual networking is key to getting your company  name to the public.

Visual networks tend to be highly viral, equaling a bigger reach. And they are  highly interconnected, with content crossing over these network boundaries often.

So get busy with your visual networking. If you are an online retailer, monitor whether your product photos are being pinned, Instagrammed and Tumbled. See what the  conversations around those posts are about. And use a tracking tool like Piqora to track any hashtags from the big three interest-based visual networks, through a single unified dashboard. It also allows you to plug in your Instagram profile and get profile analytics, including most engaged and influential followers and trending images.

Are you using any of the visual networks to build your brand? Tell us about it.

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