Diddy On Creating His New Network, Revolt TV: “I Almost Drove Myself Crazy…”

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July 27, 2013 ‐ By Drenna Armstrong
"Diddy pf"

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If there is one thing we all know about Sean “Diddy” Combs it is that he is a hustler. His upcoming network could take him to yet another level.

Revolt TV is scheduled to hit 25 million homes with cable television in October. Set mostly around music programming, Revolt will show previously aired music documentaries and concerts as well half hour, live shows set in one studio in California.  It also plans to have a very heavy social media presence (which has actually already started).

But don’t think the always confident Diddy is expecting to blow long-time entertainment channels like BET, MTV and VH1 out of the water.  According to EURweb, Diddy recently addressed his “non-strategy” at the TCA Summer Press Tour in Beverly Hills on Friday:

“I’m not going to be out there being flashy about it. I’m not going to be over-promoting it. I’m not over-promising anything. I’m just really going to be building credibility; my credibility will be my currency.”

He even reached out to Oprah to get some advice on what he should and shouldn’t do. That would make sense because Oprah’s channel, OWN, has only recently started seeing higher numbers after a terrible two year start in ratings.

While he likens himself to Steve Jobs as a visionary for the station the way Jobs was to Apple, don’t think Diddy is going to totally stay out of the spotlight.  One original show that’s ready to go is Making The Brand, which follows Diddy day-to-day as he builds Revolt and gets it ready for launch.  As he explained it:

“You’ll see me having meltdowns, and you see me being out of my element and being in this element where I’m not just a free-spirited entrepreneur, and I have to be accountable to the business and build a high-level corporate team, which is different for me.

You know, I’ve got to admit that I’m pretty anxious to see what Revolt can bring to television. We don’t have many stations left that are dedicated to music programming anymore and it’d be great to see at least one who can bring that back.

Will you give Revolt TV a chance if it is available through your cable company in October?

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