President Obama is enlisting some star power in hopes of getting the public solidly behind his still controversial health care plan.
Earlier this week, the President met with stars and their representatives, to discuss plans to promote the Affordable Care Act with younger demographics, reports Rolling Stone. Obama has reached out to Alicia Keys, Oprah Winfrey, Jennifer Hudson as well as Bon Jovi and others in an attempt to get younger Americans who don’t have health insurance to sign up through the exchanges that will be launched October 1 .
Obama, who has always used social media and Web promotion tactics, also invited YouTube and Funny or Die, as he’s requesting their assistance in creating promotional videos featuring comedians.
“Insurers need healthy young consumers to help offset the costs of older, more sickly ones. The White House estimates it needs 2.7 million young adults to sign up for health coverage in 2014,” reports Essence. The cost of insuring Americans has been one of the sticking points for Republicans, who have tried repeatedly to have the law overturned.
Do you think having stars publicize the health care act will make it more popular?