From The Mouth Of Babes: Kids React To Racist Cheerios Commercial Comments

July 16, 2013  |  
Source: YouTube

This past weekend has shown us that we’re not where we need to be when it comes to race relations and equality in this country. There is much more progress to be made. But if we can find hope in anything, it’s the children. In many ways, we can see that the next generation will be better than we are today and that’s inspiring. In the video below children, 13 and under, react to not only the cheerios commercial but also to the negative criticism that the ad received because it featured an interracial couple.

See what the children had to say about the ad, the racist comments and their message to biracial children who might also be experiencing discrimination.


What do you think of their comments? Do you find them inspiring?

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  • MissDiva41

    These kids are more mature and have more common sense than half these adults. They are the future and they are smart and know when wrong is wrong. Love this video thanks for posting.

  • Kristene Crawley

    That’s what I love about kids. This video is great! Thanks

  • KJ23

    That video gives me hope for the future.

  • MsLadyE

    I loved the video! And the kids’ reactions were very honest and thoughtful. It’s too bad that the adults who made negative racist comments about the Cheerios commercial didn’t stop and THINK before they made their comments.