Tyra Banks’ Fierce Capital Makes Money Moves, Invests In New Startup

July 15, 2013  |  

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Having recently completed business school, fashion model-turned-TV mogul Tyra Banks has made a new business move. She just announced that her company, Fierce Capital, LLC, will invest in The Hunt, the first community driven online shopping experience that makes products seen in social media photos locatable, reports Black Enterprise. This is also the first investment for Fierce Capital.

Banks, who recently completed the three-year Owner/President Management program at Harvard Business School, created Fierce Capital, LLC to help  startups raise capital and develop profitable business plans.

Fierce Capital aims to identify, develop and invest in early-stage startup companies, including firms that are female-led or female-focused. It’s the investment arm of The Tyra Banks Company, of which Banks is chairwoman and CEO.

The Hunt is the first community driven online shopping experience that makes it simple to shop for the things you see in photos on sites like Pinterest, Facebook, Instagram and Tumblr. Based in San Francisco, it was co-founded by tech entrepreneurs Tim Weingarten and Simon Peck.

“The site provides a true social shopping experience, allowing consumers to find and buy products based on suggestions from others in real time,” notes BE.

“The Hunt brings a fun and innovative approach to shopping and fashion,” said Banks in a press statement. “What I love most about The Hunt is that women help other women find their perfect outfit H2T [head-to-toe]. I am excited to be part of this new approach to collective retail and styling.”

The Hunt has already surged to one million monthly unique visitors and hundreds of thousands of active members that have started more 150,000 hunts and found over 250,000 products for each other.

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