Back-to-school season is one of the biggest shopping periods. The National Retail Federation’s 2012 Back-to-School Spending Survey conducted by BIGinsight found that the average person with children in grades K-12 were expected to spend $688.62 on their children, up from $603.63 the previous year. Total spending was expected to reach $30.3 billion for last year.
Combined K-12 and college spending was expected to reach $83.8 billion in 2012, making it the second biggest consumer spending event for retailers behind the winter holidays.
College students and their families spent an average $907.22 on everything from dorm furniture and collegiate gear to school supplies and personal care items last year. And total spending for back-to-college is expected to reach $53.5 billion. Combined K-12 and college spending will reach $83.8 billion.
Nearly half of shoppers get started three weeks to one month before school. But more and more stores are starting the sales early — in fact, this month.