Celebs Who Lost Major Endorsements Acting A Fool

July 12, 2013 ‐ By Iva Anthony

When will celebrities learn that once they sign on the dotted line for an endorsement deal, they have to walk a fine line and stay out of trouble? These stars found out the hard way, how their personal lives could negatively affect their bank accounts.

"Paula Deen pf"


Paula Deen

A few weeks ago Paula Deen found herself in a public relations nightmare after the transcript of her deposition in a racial and sexual harassment lawsuit leaked. When asked if she’s ever used the “N-word,” the Queen of Butter replied, “Yes, of course.” Although Deen tried her best to deny she was a racist, she was vilified in the media. As the story grew, one endorsement deal after another fell by the waist side. The Food Network opted not to renew Deen’s contract. Home Depot, Walmart, Target and Smithfield all abandoned ship. Once the second highest paid celebrity chef, it is estimated that Deen’s slip of the tongue could cost her as much as $12.5 million in earnings when the dust finally settles.

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  • phreakincool

    Rhianna is definitely not missing Nivea, that’s for sure.

  • CC

    While it is true that nobody is perfect and everyone makes mistakes, some of these celebs are not really sorry they’re just sorry they didn’t get away with it. I’m not one to judge but as an adult you should know the basics especially if you’re in the public eye. Hopefully these celebs mentioned can teach others a lesson (celeb or not) as well as themselves and they are more careful not to let it happen again.