When will celebrities learn that once they sign on the dotted line for an endorsement deal, they have to walk a fine line and stay out of trouble? These stars found out the hard way, how their personal lives could negatively affect their bank accounts.
A few weeks ago Paula Deen found herself in a public relations nightmare after the transcript of her deposition in a racial and sexual harassment lawsuit leaked. When asked if she’s ever used the “N-word,” the Queen of Butter replied, “Yes, of course.” Although Deen tried her best to deny she was a racist, she was vilified in the media. As the story grew, one endorsement deal after another fell by the waist side. The Food Network opted not to renew Deen’s contract. Home Depot, Walmart, Target and Smithfield all abandoned ship. Once the second highest paid celebrity chef, it is estimated that Deen’s slip of the tongue could cost her as much as $12.5 million in earnings when the dust finally settles.