American Airlines Launches New Site Geared Towards Blacks

July 5, 2013  |  


American Airlines, which boasts 3,500 daily flights and has vacation options where you can book a whole trip package, is now attempting to win the increased attention of African-American customers. In an unprecedented move, the airline just launched an African-American website that caters to Black customers, as a way to demonstrate American Airlines’ commitment to supporting diverse communities, reports The Wall Street Journal. The site says AA aligns itself with community partners such as the United Negro College Fund, National Urban League, and The Executive Leadership Council.

The airline is taking over the site formally known as and replacing it with Before this merger, Black Atlas was a social media website that proclaimed to be “your passport to the black experience.” The site was a haven for Black travelers that “provide insight on various places around the world from an African-American perspective,” said Black Enterprise. Now, if you log onto, internet surfers are greeted with a new banner, “We’ve got a new flight path,” it reads.

The Wall Street Journal adds, “The site’s content will continue to evolve. Currently, we are working on expanding the site’s list of upcoming events and will feature promotions and sweepstakes on BlackAtlas throughout the year,” said Rob Friedman, vice president of American Airlines.

Actor Laz Alonzo, the chosen travel ambassador for American Airlines, is featured on the site’s videos; he’s ziplining, sightseeing, and golfing to entice African-Americans to purchase tickets for travel. The site allows viewers to see Alonzo’s travelogues in Rio de Janeiro, Cabo San Lucas, and La Romana.

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