Coming To Your TV Soon! Diddy Set To Debut Revolt TV Cable Music Channel

June 21, 2013  |  

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Sean “Diddy” Combs has stepped nearly every industry in business — fashion, fragrance, music, spirits. Now the hip-hop entrepreneur is venturing into television.  He is set to launch a cable music channel called Revolt TV, which he announces will be the “first channel of the social media age” and fill the gap left by MTV after it stopped playing music videos seven years ago, reports the UK Guardian.

According to Combs, Revolt will take a journalistic approach in its coverage of music and the channel will also “celebrate creative and cinematography.”  Debuting later this year, Revolt is multi-platform; it will run across broadcast, online and mobile. A dedicated music channel, it will showcase U.S. and international artists, established and new acts. Comcast will show the channel on some of its networks and the Guardian reports that Time Warner is also  interested in offering Revolt on one of its platforms. Last year, Comcast announced that it had chosen four minority-owned networks as part of its deal to purchase NBCUniversal. Magic Johnson’s “Aspire,” Robert Rodriguez’s “El Rey,” and a network aimed at infants, “BabyFirst America” are the other three.

Combs made the announcement about Revolt TV at the Cannes Lions International Festival of Creativity earlier this week, and he asked the audience of industry executives for support to fund the channel.

“I would say this journey started me for seven years ago when MTV stopped playing music and that had huge impact on the future of music,” Combs said at the festival. “The music started to become safe. We didn’t have the experience I had when I grew up, whether it be Led Zeppelin or Janice Joplin. There was no longer a platform for music artists to trust with their creativity.

Combs declared that Revolt TV will be the first dedicated music channel of the digital age. “There was also no place that was covering music in the way that if you follow sports you go to ESPN, or like CNN with news, but with music you were just thrown into the abyss. We will cover music in a journalistic way, covering it in a way in that it has not been covered before, and we will celebrate creative and cinematography,” he added.

Will you watch?

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