Hillary Clinton joined Twitter today, and with her bio and one tweet showed us how it’s done.
First, her bio. Clearly, Hillary Clinton has an impressive resume. We all know this. Still, she uses her bio to lay out exactly why she’s amazing: “Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD…” All of that and a few chuckles thrown in.
And her first tweet shows why she became of the subject of a parody account that only elevated her status and demonstrated her offline authority. She’s clever.
USA Today points out that, besides Tweets From Hillary, Clinton had a presence on Twitter long before she decided to dive in. (She actually waited a couple of months after her hubby joined.) But her personal approach has gotten just as much attention from others as well.
Maybe it’s time for you to change your bio and avatar?